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Ordinary Porch

Privacy Policy

Ordinary Porch: Data Protection Protocol & Compliance Framework

Last Updated: 2024. This document is a standard template and does not constitute formal legal advice.

1. Introduction and Scope

Ordinary Porch (hereinafter referred to as "the Company", "we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, which focuses on the analysis and prevention of lifestyle inflation.

In accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 (DPA 2018), and the Privacy and Electronic Communications Regulations (PECR 2003), we act as the "Data Controller" for the personal data processed through our services. Our operations are governed by the laws of England and Wales, specifically tailored for our London-based jurisdiction.

2. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with a particular consumer or device.

2.1 Personal Data Provided by You

  • Identity Data: Name, surname, and professional titles.
  • Contact Data: Email address, telephone numbers, and mailing address.
  • Financial Context: Non-specific data regarding lifestyle spending habits provided via our analytical forms.
  • Marketing Data: Your preferences in receiving communication from us.

2.2 Automated Data Collection

  • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and platform.
  • Usage Data: Information about how you use our website, including the full Uniform Resource Locators (URL), clickstream to, through, and from our site.
  • Cookies: We use cookies and similar tracking technologies to track activity on our service. For detailed information, please refer to our Cookie Protocol.

3. Legal Basis for Processing

Under UK GDPR, we must have a valid legal basis to process your personal data. We rely on the following:

  • Consent: When you subscribe to our newsletter or fill out a contact form. You can withdraw this consent at any time.
  • Contractual Necessity: To provide the specific analytical tools or reports requested by you.
  • Legal Obligation: To comply with UK tax, accounting, or regulatory requirements.
  • Legitimate Interests: To improve our content, ensure network security, and analyze the effectiveness of our lifestyle inflation methodologies, provided these interests are not overridden by your fundamental rights.

4. Data Retention and Security

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use, and whether we can achieve our purposes through other means. Generally, marketing data is kept until you unsubscribe, while technical logs are purged within 12 months.

Security Measures

Ordinary Porch implements robust technical and organizational measures, including SSL encryption and restricted access protocols, to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way.

5. International Data Transfers

As a London-based entity, we primarily process data within the UK. However, some of our external third-party service providers (such as cloud hosting or analytics) may be based outside the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • Transferring data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Government.
  • Using specific contracts approved for use in the UK (the International Data Transfer Agreement or Addendum) which give personal data the same protection it has in the UK.

6. Your Statutory Rights

Under the UK Data Protection Act 2018, you have the following rights:

Access & Rectification

The right to request copies of your data and to ask us to correct information you think is inaccurate.

Erasure (Right to be Forgotten)

The right to ask us to erase your personal information in certain circumstances.

Restriction & Objection

The right to object to processing and to ask us to restrict the processing of your information.

Data Portability

The right to ask that we transfer the information you gave us to another organisation, or to you.

If you wish to exercise any of these rights, please contact our Data Protection Officer at

7. Contact Information and Complaints

If you have any questions about this Privacy Policy or our privacy practices, please contact Ordinary Porch at:

Ordinary Porch

Address: 24 Holborn Viaduct, London EC1A 2BN

Email:

Phone: +1 (373) 460-4871

You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

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