Cookie Protocol

Last Updated: 2024. This protocol outlines how Ordinary Porch utilizes tracking technologies to optimize your experience in analyzing lifestyle inflation.

1. Regulatory Framework

Ordinary Porch ("we", "us", or "our") operates in full compliance with the laws of the United Kingdom. This Cookie Protocol is drafted in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).

Under UK law, we are required to provide you with clear and comprehensive information about the cookies we use and to obtain your consent for any cookies that are not "strictly necessary" for the operation of the website.

2. Defining Cookies

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit our website. They are widely used to make websites work more efficiently, as well as to provide reporting information and assist with personalization.

In the context of "Lifestyle Inflation: Mechanical Analysis," cookies help us remember your preferences, understand how you interact with our consumption calculus tools, and ensure that our structural reinforcement strategies are delivered effectively to your browser.

3. Classification of Cookies

A. Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences or logging into secure areas.

Example: session_id, security_token
Lifespan: Session-based or up to 30 days.

B. Analytical & Performance Cookies

These allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.

Example: _ga (Google Analytics), _gid
Lifespan: Up to 2 years.

C. Marketing & Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.

Example: _fbp (Facebook Pixel), ads/ga-audiences
Lifespan: Up to 1 year.

4. Legal Basis for Processing

Under PECR and the UK GDPR, our legal basis for using cookies depends on the type of cookie:

Necessary Cookies: Processed based on Legitimate Interest (Art 6(1)(f) UK GDPR) to provide a functional and secure website. Consent is not required.
Non-Necessary Cookies (Analytical/Marketing): Processed based on Consent (Art 6(1)(a) UK GDPR). We will only deploy these cookies if you explicitly opt-in via our cookie banner.

5. Managing Your Preferences

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the settings button below or by adjusting your browser settings.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

6. Third-Party Cookies

In some special cases, we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site:

This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience.
We use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways.

7. Contact Information

If you have any questions about our use of cookies or other technologies, please contact the Ordinary Porch Data Protection Officer at:

Address: 24 Holborn Viaduct, London EC1A 2BN

Email:

Phone: +1 (373) 460-4871

Disclaimer: This Cookie Protocol is a general template provided for informational purposes only and does not constitute legal advice. While it is designed to align with UK GDPR and PECR standards for London-based operations, you should consult with a qualified legal professional to ensure full compliance with specific business requirements.